When the consumer group is becoming younger and the consumer demand is becoming more and more personalized, customization has become a popular trend and the mainstream of consumption. As an upgraded version of the overall furniture, the customized personality of the whole house is prominent. In the design process, it pays attention to in-depth communication with consumers, and can fully combine consumers' living habits and aesthetic standards.

在满足个性需求方面，传统营销模式中，家具企业往往根据简单的市场调查，跟随家具潮流进行家具研发生产。但这种模式生产出来的家具不是尺寸不符合用户要求，就是款式不能满足个人偏好。而全屋家具定制将市场细分到个人，根据个人要求设计家具，消费者就是家具的设计者之一。

In terms of meeting individual needs, in the traditional marketing model, furniture enterprises often follow the furniture trend for furniture R & D and production according to simple market research. However, the furniture produced by this mode either does not meet the user's requirements in size, or the style can not meet personal preferences. The whole house Furniture Customization subdivides the market into individuals and designs furniture according to individual requirements. Consumers are one of the designers of furniture.

相对而言，全屋定制家具从设计、选材开始，一直到家具的规格、功能、配套升级和环保性都是单独定制的，能按照消费者的房屋空间布局和需求来完成家具的定制。无论是电视柜、沙发等客厅家具，橱柜、餐桌等厨房家具还是卧室的床、衣柜，书房的书柜、书桌等都兼顾了实用性和个性化。

Relatively speaking, the customized furniture of the whole house is customized separately from the design and material selection to the specification, function, supporting upgrading and environmental protection of the furniture, which can be customized according to the spatial layout and needs of consumers. Whether it is living room furniture such as TV cabinet and sofa, kitchen furniture such as cabinet and dining table, bed and wardrobe in bedroom, bookcase and desk in study give consideration to practicability and personalization.

全屋定制让消费者根据居室环境、个人爱好对家具进行设计，不仅能与设计师面对面沟通家具的颜色搭配、款式规格，还能合理利用家里的各种空间，提高空间利用率，进行家具与家居环境的整体搭配。

Whole house customization allows consumers to design furniture according to their living environment and personal hobbies. It can not only communicate with designers face-to-face about the color matching and style specifications of furniture, but also make rational use of various spaces at home, improve the space utilization rate, and carry out the overall matching between furniture and home environment.

在体现主人品位方面，对现代人来说，家具不仅是一种实用品，更代表了一种生活态度。其既可以合理利用家中的各种空间，又能够和整个家居环境相匹配。如整体衣柜定制，可以将衣柜嵌入墙内，配上适宜的推拉门，衣柜就和整个装修风格浑然一体，并且还可以根据主人的个性特别定制，充分体现主人的品位。

In terms of reflecting the master's taste, for modern people, furniture is not only a practical product, but also represents a life attitude. It can not only make rational use of various spaces in the home, but also match the whole home environment. If the overall wardrobe is customized, the wardrobe can be embedded in the wall and equipped with appropriate sliding doors, the wardrobe will be integrated with the whole decoration style, and can also be customized according to the owner's personality to fully reflect the owner's taste.

在传统营销模式下，家具企业为了追求利润最大化，通过大规模生产来降低产品成本，一旦市场遭遇稍微不测，这种大规模生产的家具由于雷同必然导致滞销或积压，造成资源浪费。而全屋定制是根据消费者定单生产，几乎没有库存，加速了资金周转。对顾客而言，选好家具后你其实花掉了装修费用中很大的一笔，而且基本的格局也已经确定，剩下的就只是把基础工程的部分交给装饰公司去做了，会避免产生许多不必要的增项。

Under the traditional marketing mode, furniture enterprises reduce product costs through mass production in order to maximize profits. Once the market encounters a slight accident, this kind of mass-produced furniture will inevitably lead to unsalable or backlog due to the similarity, resulting in a waste of resources. The whole house customization is produced according to consumer orders, with almost no inventory, which speeds up the capital turnover. For customers, after choosing the furniture, you actually spent a large sum of the decoration cost, and the basic pattern has been determined. The rest is just to hand over the part of the basic project to the decoration company, which will avoid many unnecessary additions.